If you’re in the custom closet business, consider social media advertising to gain new customers. Social media marketing can be a great tool to promote your closet business and reach your target market. Here are 11 tips to promote your business using social media.
1. Start a Blog
A blog is an excellent way to connect with potential customers and keep them up-to-date on the latest products, trends, styles, and more in the clothing industry.
2. Join Online Communities
Many people find that they enjoy talking about fashion, trends, and style more than just shopping for clothes.
3. Share Photos of Your Products
Uploading product photos on social media is an easy way to show off the wide range of styles you offer and connect with other like-minded people.
4. Participate in Discussions and Ask Questions
People are more likely to engage with your brand if they feel as though they know you, so don’t be afraid to share a little bit about yourself or ask others for their opinion on popular fashion trends.
5. Post Coupons and Special Offers
Social media is an excellent tool for reaching new customers through promotions of your business. People are always looking for ways to save, and a good deal could end up with them spending more.
6. Host Contests and Referral Programs
Contests are a fun way to engage potential customers and promote your closet business. You can also offer referral rewards to former customers. And include this in an ad or a post. For example, if one of your customers refers friend who becomes a customer, you could send a gift card to thank them.
7. Online Directories
Register with online directories. Sites like Google Business, Bing, and Foursquare to name a few can be valuable resources for customers looking for clothing businesses in their area.
8. Offer Professional Outfit Consultations
This will help you build trust with your clients and offer something unique since competition is tough. Offering these consultations for free or for a low price is another great way to attract new customers.
9. Participate in Forums and Groups
Many online communities and forums can help you connect with potential customers and share your brand. A shocking 89% of social media messages sent to brands by consumers go unanswered, according to Sprout Social. Just responding to customers on these platforms can boost your clientele.
10. Connect With Fashion Influencers
Influencers have a large number of followers and loyal fans who can draw traffic to your business. Getting influencers to engage with your content can only help.
11. Use Social Media Analytics Tools
Keeping track of your brand’s progress and monitoring what kind of content is resonating with your audience will help you hone your social media strategy.
By following these tips, you can ensure your closet business is visible and engaging on social media. With the right strategy and tools, you can promote your business and grow your customer base using social media today. Give Closet & Garage Marketing a call to see how we can help your business dreams come to fruition!
