Digital Marketing Case Study
Florida Closets and More
Florida Closets and More specializes in closet design and caters to the needs of Florida residents. Whether it’s setting up a walk-in closet in your master bedroom or adding more pantry space to your kitchen, their team of experienced professionals can help. Recently, they recognized the importance of investing in digital marketing and sought assistance from Fasturtle.
The Problem
Generating and converting leads are essential for any business. Not only did Florida Closets and More need a higher quantity of people viewing their advertisements, they needed them to be of higher quality than they were receiving in order to lead to more conversions. Needing to find a way to get their business in front of their desired customer base, they turned to Fasturtle to improve on several metrics:
Traffic Generation
In order to bolster their digital presence and attract potential customers, it was crucial for the organization to enhance their Search Engine Optimization (SEO) through the creation of highly specific and tailored content that resonates with their target audience. This process is essential, as it serves as a pivotal means of attracting an influx of visitors to their website and ultimately, boosting their revenue streams through the generation of leads via this channel.
Targeting an Audience
In order to successfully navigate the digital marketing landscape and identify a distinctive niche within a highly competitive market, it was absolutely imperative for the organization to enlist expert guidance and support in optimizing their Facebook and Google Ads to ensure that they were reaching the correct audience. Without optimal advertising campaigns, there was a significant audience of potential customers being overlooked and left without the critical information that could have easily converted their interest into sales.
Our Solution
In creating a marketing strategy to ensure Florida Closets was able to generate clicks through ads placed on Facebook and Google, Fasturtle recommended their Growth Marketing Program, with additional Paid Google and Facebook advertising in order to address their digital marketing needs.
Once launched, the campaign created an abundance of impressions from ads, and was able to skyrocket Florida Closets and More up their desired Google keyword rankings utilizing the included SEO improvements included in the Growth Marketing Program, proving the new partnership between Fasturtle and Florida Closets and More to be a clear success.
Facebook Ads
With a specialty in helping brands target their audience through Facebook ads at Fasturtle, we knew that this would provide incredible results for Florida Closets and More. Facebook campaigns are uniquely able to hyper-target our desired audience while utilizing the stunning imagery provided to draw in potential customers. Combined with engaging content, the ads grab the attention of customers scrolling through their feed.
Google Ads
Further grabbing the attention of potential customers, we developed a Google ad campaign targeting those actively searching for a Florida based closet design company. Using heavily searched keywords and a well designed landing page, we expanded our reach within the target audience.
SEO Campaign
Looking to build brand awareness and increase website traffic, Florida Closets and More’s digital marketing campaign would not be complete without a thorough SEO campaign. Optimizing their website and continuing to publish relevant content regularly was able to increase their position on search engines like Google, and with that their visibility and traffic drastically improved.
The Results
Florida Closets and More saw incredible results once Fasturtle was able to integrate their marketing tactics fully.
After optimizing their Facebook Ad campaign, they were able to find a more narrow demographic to focus advertising efforts on, reducing campaign size but creating more leads through Facebook Ads alone than ever before.
They now rank on the first page of Google several location based keywords, and drawing in an ever increasing number of organic visits to their website every month.
Continued Success in the Home Organization Industry
The partnership between Fasturtle and Florida Closets and More has shown incredible success, and looks to continue to show steady improvements in the future. Even in the early stages of campaigns, we are consistently generating high quality leads, increasing the number of leads month over month, and building brand awareness and online visibility. The dedicated Fasturtle team has proven this strategy to be highly effective and continues to do so within other markets around the country. Contact our team today to see how we can turn around your business.
