Digital Marketing Case Study
Keystone Kitchens
Keystone Kitchens is an artisan kitchen cabinet design company. Our cabinet experts have over 100 years of cumulative experience in custom woodworking and cabinet installation. We design, build, and install everything from kitchen and bathroom cabinetry to custom mantels and bookshelves. Recently, they recognized the importance of investing in digital marketing and sought assistance from Fasturtle.
The Problem
When customers are looking for help online, they first turn to Google to try to find a solution. Which is why it was so important for Keystone Kitchens to maintain their place at the top of the most commonly used searches by their customer base, drawing them in organically and with well placed advertisements.
Maintaining Search Rankings
If your business is not ranking highly within Googles keyword rankings, no potential customer is going to discover your business and convert their interest into revenue. There were several areas Fasturtle was able to optimize the Keystone Kitchens website to optimize their keyword rankings.
Paid Advertising
One important way that businesses draw in customers online is through paid advertising. Keystone Kitchens needed Fasturtle’s help to begin a Google Ads campaign to take advantage of drawing in customers to their website through this channel.
Our Solution
Looking to provide our solutions to Keystone Kitchens marketing needs, Fasturtle recommended the Growth Marketing Program to help create consistent SEO onsite content and optimize their website. Fasturtle also began to advertise for Keystone Kitchens through Google Ads.
Soon after joining the Fasturtle Growth Marketing Program, Keystone Kitchens was able to see incredible tangible results, proving their new partnership to be an immediate success.
Google Ads
While it is important to attract organic visits to your business’s website, don’t neglect utilizing Google Ads to add to your audience. By integrating an effective Google Ads campaign to their strategy, Keystone Kitchens is seeing more conversions and engagements than ever before.
Keyword Rankings.
Helped by the consistent creation of onsite SEO content, Keystone Kitchens is ranked within Google’s top 10 for multiple important phrases. This will ensure that customers looking for a “Cabinet Design Company” will check out Keystone Kitchens before any of their competitors.
SEO Campaign
Looking to build brand awareness and increase website traffic, Keystone Kitchen’s digital marketing campaign would not be complete without a thorough SEO campaign. Publishing relevant content regularly and building website credibility was one of the ways to increase their position on search engines like Google, and with that their visibility and traffic drastically improved.
The Results
Keystone Kitchens saw incredible results once Fasturtle was able to integrate their marketing tactics fully.
Helped by a consistent schedule of onsite SEO content created specifically to target their audience, they rank on the first page of Google for several keywords that are critical to their business, and help to direct important traffic to their website every month.
They have also benefitted greatly from generating traffic to their website from their new Google Ads campaign, giving Keystone Kitchens a new channel to draw in customers from.
Continued Success in the Home Organization Industry
The partnership between Fasturtle and Keystone Kitchens has shown incredible success, and looks to continue to show steady improvements in the future. Even in the early stages of campaigns, we are building brand awareness and online visibility. The dedicated Fasturtle team has proven this strategy to be highly effective and continues to do so within other markets around the country. Contact our team today to see how we can turn around your business.
