Turn More Website Visitors into Leads

See who’s visiting your site – even if they don’t fill out a form with Automated Lead Generation from WebID.

WebID can transform your website visitors into high intent leads with a tracking pixel code for your website. Your captured leads can be utilized across multiple marketing channels, including display advertising, social media, direct mail and email marketing.

Unlimited Data Use

Real-Time Reporting

Dedicated Support

Maximize Your Ad Spend Return

Boost the ROI of your digital marketing campaigns by following up with people who didn’t convert through direct mail advertising and email marketing.

Convert Your Website Traffic into Leads

Generate more leads by automatically capturing the names, email addresses, and mailing addresses of up to 50%-70% of your website traffic.

Hyper-Target Your Audience

Get enriched demographic data on your website visitors to improve your audience targeting. Segment your customers by marital status, presence of children, and more.

Improve Your ROI on Organic SEO

Increase your content marketing ROI by converting organic website visitors into prospects you can contact by email, direct mail, and more.

Nurture WebID Prospects with Email Marketing & Direct Mail

Email Marketing Drip Templates Included

WebID services include a conversion-optimized five (5) email drip campaign with branding customized to your business.

Direct Mail Retargeting Add-On

Maximize your reach with add-on direct mail retargeting services. Includes design, printing and USPS shipping.

Closet & Garage Lead Generation

Frequently Asked Questions

Let’s Talk

Real-time data and reporting can be accessed 24/7 from your WebID Dashboard.

By installing a tracking pixel code on your website, WebID connects with several data providers to identify your customers in real-time as they browse your website.

Anonymous visitor identification involves several processes such as deterministic data providers (like cookie-based identification) and by probabilistic data providers (such as IP and fingerprint technologies) which is transformed into lead data.

No. Your website visitor information  is collected solely for your use and will never be given to a third party.

Data preferences are set when you launch your WebID campaign. For B2C campaigns, choose to receive the name, mailing address and email address of identified website visitors. For B2B campaigns you’ll receive the name, company, personal LinkedIn URL, and email for your visitors.

Your website visitor’s name, address data, and email address are verified using third-party services to confirm that the data is active.

By default, the data for repeat visitors is re-sent every 30 days, and  can be extended up to 90 days or disabled completely if you prefer.

Our WebID visitor identification service is only available in the United States and will only identify visitors browsing your website in the US.

You can filter and exclude site visit data on key pages visited in addition to integrated geo filter controls by state or zip code.

Yes. WebID can seamlessly suppress your existing customers from a list you provide to ensure only new prospects are captured.

Your lead data can be used to market to your website visitors across any marketing channel, including display advertising, social media, direct mail, and email marketing. 

Yes. There are no legal restrictions in the United States which limit how direct mail is sent or how the data for direct mail is collected.

Yes. In the United States, the CAN-SPAM Act allows email to be sent to any user as long as each email includes an option for the recipient to opt out.

The WebID service only works in the United States and international privacy laws like the GDPR and CASL do not apply to it. Certain US states are beginning to enact state-level privacy legislation, such as California’s CCPA, but these limits have thus far focused on providing people with the option to opt out of data collecting and/or erase obtained data. The WebID service is not collecting any personally identifiable information (PII), therefore using it most likely will not require you to take any further actions beyond what you already do to comply with the law. To verify that the usage of third-party data collection services is properly disclosed, we recommend reviewing your existing privacy policy.

We have taken steps to ensure WebID service continuity and ongoing quality data collection by supplementing the tool with probabilistic match partners in the event of these type of browser updates.